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Audience Capture
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Audience Capture

Ben Sixsmith
Dec 3, 2021
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Share this post
Audience Capture
bensixsmith.substack.com

As writers, podcasters, interviewers et cetera make the most of opportunities to earn funding from their audiences, on platforms like Substack, Patreon and YouTube, concerns have mounted around the concept of “audience capture”. Jesse Singal writes that it:

…basically means getting stuck in a self-reinforcing loop in which you give your audience exactly …

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